Communication between Old and New
I was away last week visiting my parents, who are in their 80's and assisting an uncle who is in a nursing home. For one week, my fingertips fell away from the pulse of ecommerce onto the frailer, paler, pulse of elderly wrists. When these people pass away, I will miss them; but this trip I was also struck by how much I will miss their modes of communication. For example, my dad loves to give me informative clippings. He gives them at the start of a visit, rifles through the manila folder for more at the end and mails them in thick packets in between, often with a handwritten note: "You probably already know this stuff. All's well here. Dad" Compare this with the communication I received from a 20-something customer. She had bought our kit and had a question but didn't know how to get hold of me, so she posted a query on our You Tube account. Repeat: This young woman had my kit and therefore also had my website URL and email address but she didn't kn...