Breaking through the Platitudes
Even the SBA likes to spread the rumor: Most startup businesses "fail" within the first five years . You've heard that, right? From the web, from your well-meaning friends, from your family. This oft-repeated platitude has no doubt discouraged 1,000's of hopeful entreprenuers from making the leap towards self-employment and for this reason I consider it a bit evil. The nay-sayers tell you that it is a lack of experience, money or sales that shut down 50% off all start-ups in the first five years. Umm. Yeah. That's kind of like advising a new bike-rider to stay in their seat and keep their feet on the pedals. We all kind of know that, don't we? No experience, no money, no sales = poor likelihood of success. I haven't seen a lot of failures in my 15 years of entrepreneurship. What I have seen is my competitiors and business asssociates closing shop (not "failing"), and mostly due to personal reasons. Typically health (a sudden illness in the famil