Tips on Naming Your New Products

-
Ever wonder what neat name to give your most recent blend of brown micas? How about Electric Mud? Or Moondance, or Coppertunity, or Currant or Jolt? If your brain needs a jumpstart on color names and color trends, check out The Color Marketing Group (CMG).

Every year, this trade association gets together and goes through a five-step process to come up with the palettes of the future. Fortune 500's and others eagerly await CMG's forecasts for what colors will be hot for the next one to three years. Not just for cosmetics, but for everything retail such as furniture, clothing, consumer electronics . . .

Remember 2005? Here is their predicted color directions for that year: The spa experience is adding a spiritual nature to color, resulting in a fresh, rejuvenating and clean palette. In fashion, the resulting color palette included Clay Pot (spice brown), Good Earth (rock red), Thistle Bloom (dusky purple), Late Night Blue (dark blue) and Sulpher (neutral khaki).

And . . . what's ahead for 2006? Warmer, clearer and brighter colors. In the home look for Asian Rose, Bliss, Decoesque, Elemental Gray and Flemish Gold. If you want to know more about CMG (or want to know what these colors are) or want some ideas for some neat names for colors, then visit their website www.colormarketing.org!

Be sure to visit our site at www.wholesalecolors.com (or www.tkbtrading.com).

Comments

Post a Comment

Popular posts from this blog

Hey Dr. Oz, how about Fruit and Flower Pigments in Cosmetics?

-
This past week, Oprah's Dr. Oz tried to increase his ratings by bashing Mineral Makeup as one of the most dangerous forms of color cosmetics. His basic concern was the inhalation hazard. Umm. OK. I'm going to set that one to the side for now and ask, "Hey, Dr. Oz, how about taking a look at the newest trend on QVC, which is color cosmetics made with fruit and vegetable pigments?" Can we say "not-FDA approved and at risk for bacterial growth"? Loose powder mineral makeup is approved by the US Food and Drug Administration (FDA) but the use of fruits and vegetables to pigment cosmetics sure ain't. The FDA strictly regulates color additives and their approved uses in cosmetics. Per the FDA, the definition of a color additive is a follows (source: Sec 201 ) (t)(1) The term "color additive" means a material which— (A) is a dye, pigment, or other substance made by a process of synthesis or similar artifice, or extracted, isolated, or otherwise ...
Read more

Patent Pending on Natural Pigments

-
Recently I was contacted regarding the company 100% Pure and its patent pending for use of fruit, vegetable, flower and seed pigments for use in cosmetics. The concern was that if 100% Pure succeeds in their patent then it will negatively affect all natural cosmetic companies. The author requested that we call the examining attorney Tania Ashby at 571-270-1348 and that we write a formal complaint to the commissioner for patents The Commissioner for Patents PO Box 1450 Alexandria, VA 22313-1450 OK, I have passed the word along, now here is what I have thought about this over the years. 1) The folks at 100% Pure are based here in the Bay Area and I have talked with them as well as sold product to them. In particular, the female founder has taken a mineral makeup class from me when I taught years ago at thenovastudio .com. This in itself doesn't mean anything but I wanted to let you know that the people behind 100% Pure are just people. In some ways they are small, independe...
Read more

Increase Lip Gloss wear-resistance with new Citrine Clear Wax

-
Image
We are often asked how to make the Tkb Gloss Base (formerly known as Versagel) more resistant to being wiped off the lips.  The best ingredient to accoplish this is a wax and we are happy to recommend our new:  Citrine Clear Wax! Here is how we found that works best:  To 1 gram of TKB Gloss Base, you will want to add from 10%-20% (by weight) of the wax. The more you add, the stronger the fix on the lips. Add too much, and it may have somewhat of a heavy feel, so please experiment.  Instructions: To fill one Silver Rectangular Gloss Container:  Take 20 grams of TKB Gloss Base and add 4 grams of Citrine Clear Wax Heat in the microwave for approximately 2 minute. Stir and allow to cool. Test to see if you like the results.  If you feel that it needs more "staying power", add an additional 4 grams of Citrine Clear Wax.  Once you have decided what you like, we suggest you remelt it, and add your colors before di...
Read more