Friday, December 28, 2007
Thursday, December 27, 2007
Thursday, December 20, 2007
Did you know that there are people dedicated to the hobby of handmaking pens by turning them on a lathe? I didn't until I was contacted by a man named David who asked permission to link to my website so that other pen turners could purchase our colorants for their projects.
Here is David's educational link with photos: MasterdCrafts (p.s., note the TKB Trading liquid colors in use!)
Tuesday, December 18, 2007
I am dutifully reporting said facts. I can't comment on Toni's products as I've never seen them (although I imagine they are wonderful, since she is clearly a creative and energetic business woman). Instead I'd like to comment on what strikes me about Toni's "body of work" as a businesswoman.
First, I applaud Toni for branding her own name. A little 'who is' searching shows Toni has several websites. A fashion site called hotntrendy.com was created in 2003 (reseller of a variety of fashion products), Element5 was created in 2005 (focus on makeup) and tonipayneonline was created in 2006 (kind of a blend of the two).
Not only did Toni establish her brand with tonipayneonline, she also uses her name as a subtitle to the other two sites (as in: Hot 'n Trendy by Toni Payne and Elements Mineral Makeup by Toni Payne). Branding your personal name allows you to fluidly move from product idea to product idea while maintaining some consistency in the mind of your customers.
Second, I want to draw your attention to the idea of splitting "best sellers" off your main site into a more focused site. I don't know why Toni created her Element5 makeup site as separate from her hontntrendy site, but if I were to extrapolate from my own business, my guess would be that the mineral makeup was a good seller for her and she wanted to focus her customers and her marketing efforts on that one product concept.
My business (tkbtrading.com), could take a hint from Toni on this one. For example, our bath salt colors are famous for being "the best" for stability and performance. While we sell them consistently every week, it is not uncommon for me to receive emails from new customers who can't find the products on my website. A quick and easy "bath salt" key at the home page might help, but how about if I created a website BathSaltDyes.com? Uh. Hey, wait a minute. That's a good idea . . . 'scuse me while I toddle over to purchase that URL. OK. Done.
Finally, atta-girls to Toni for actually contacting me and asking me to blog about her. Of course, she may not have expected this particular focus on my blog, but getting your name out there is always a plus. Toni is also good at getting her name in the fashion magazines. Go to the press section of tonipayneonline and you will see the results of her efforts to get her mineral makeup mentioned in the magazines.
Ok, gotta go. Too many new ideas thanks to Ms. Payne!
Wednesday, December 12, 2007
- Studies have linked hair coloring to cancer (! women who dye their hair have a 50% greater risk of developing non-Hodgkin's lymphoma).
- Several "natural" hair dyes are now available off the shelf (! Natural hair dyes account for 10% of the annual $1.25 billion hair dye market).
- Be forewarned: "natural" is a word without any legal meaning in this industry. A self-claimed natural dye can be just as toxic as your off-the-shelf chemical stuffed Clairol (made from coal tar dyes).
- But natural dyes which are safer than the coal-tar-dyes are quite effective and a National Cancer Institute spokersperson says: "Based on what we now know, natural hair dyes are a safer choice. But avoid products with coal tar, which has been found to contain human carcinogens."
- Henna is a the most natural (and well-known) plant based dye. Many claim it doesn't cover grey (like my friend), but there are ways to work with it to make it more effective and this article discusses them!
Personal Note. I will always cherish the memory of my mom dying my hair for me when I was 42. At some point during one of my too-rare visits, she delicately suggested that it was time I started coloring my hair. I gave her permission to dash off to the store and pick the product and hue and I allowed her to apply it while we sat kvetching in the kitchen. Because I moved away from home at a young age (17), I have few female bonding memories with my mother. So I guess there is one good thing to say about Clairol.