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Showing posts from July, 2007

Welcome IndieBeauty Network

We happily welcome Indie Beauty Network members to our blog. We think you will especially enjoy: Our educational video snippets which instruct on how to make cosmetics; Several interesting link-to's about other successful independent beauty businesses such as yours. Even more interesting links for resources on growing your internet business. Don't forget to visit our website , and consider clicking here to join our mailing list. Welcome! Kaila Westerman p.s. You don't know what the Indie Beauty Network is???? Learn More here .

Video Blog: Make Eyeshadow with TKB

The video snippet shows how easy it is to blend colors in a 3x4 zip lock bag, and an easy way to fill an eyeshadow jar when you are finished.

Click Here You Idiot (dot com)

I know the URL name is obnoxious, but I have never forgotten this website. Not just because of the obnoxious name, but because I found the information at the site very useful. Whether you intend to sell something online or you are a potential purchaser, this webpage opens your eyes to the psychology of the one-page sales pitch. The site is a tongue-in-cheek example of how you get someone to "click here" and buy a product from you. Read and be educated! The URL? www.clickhereyouidiot.com .

Video Blog: How to Use a Professional Lipstick Mold

The person making these lipsticks had never seen nor used a lipstick mold before in her life. With minimal instruction, she was able to make professional-looking lipstick!

Naked Cosmetics, Informercial as Marketing

A couple of months ago, I was contacted by a vivacious young woman who was a producer for a TV show. She just loved my products and thought we were perfect for her show! How Thrilling! Of course, after a bit of probing and confusion, I realized that she was selling me something. Her company would produce, edit and air an informercial on my products and in exchange I would pay them money and hopefully reap the rewards. I decided to pass, primarily because our company does not have a finished retail product (we sell bulk ingredients, not finished cosmetics). Another reason I passed was because I had heard stories, some good and some bad, about the value of such investments. Here we are a couple of months later and I just saw an informercial for mineral makeup which I believe was produced by the very same company I said "no" to. I think the video is interesting, the product being promoted (Naked Cosmetics) intriguing and I think it will probably prove to have been a good i