Thursday, July 23, 2009

Micro Fine Rose Powder


This just in: Roses that are crushed micro fine and end up so powdery smooth you can use them as a face powder! We also got in a micro fine Coconut Powder.

I chose these two particular powders because they do not have a strong odor (as some botanicals do), and between the two of them, we have the basic skin tones (pink from the rose and a yellow/brown from the coconut). As a result we can use them to make finishing veils or even foundations if we wished.

We've started playing with them, and although the color payout isn't fabulous, they do offer some color. Here are some links to some recipes we have started with. More to come in our Recipe section.

Enjoy!

Kaila Westerman
TKB Trading, LLC

Friday, July 17, 2009

Special Opportunity through July 19, 2009

As you may know, we have added a "customer review" function to our website. I would like to get the ball rolling on this and the best way is to get a lot of reviews up. Once there are a lot of reviews on the site, more people will be likely to put in their two cents, and hopefully everyone will benefit.

So, here's what I'm proposing.

For every review you post, between now and Sunday night (midnight) July 19, I will credit you $.75, up to a maximum of 26 reviews. This adds up to $19.50 which is equal to the amount of a minimum order of $16.50 plus first class shipping. Therefore, you could end up getting an order shipped to you completely free. Or, you can simply apply the gift certificate to any order you place, large or small.

On Monday, July 20, I will issue gift certificates for the total of your credit.

Now here are the all-important ground rules which we will enforce strictly, arbitrarily and without checking in with you first. Please do not participate in this opportunity if you are likely to get angry at TKB for determining that you have not followed these rules:

1) In order to write a review, you will have to register at our site and do it at the site. We will not accept emails.
2) You can only review a product which you have actually purchased from TKB Trading.
3) You cannot cut and paste essentially the same review for each product. You have to create up to 26 unique statements. Also, you can't copy from your friends or from other reviews on the site. You have to come up with your own words.
4) The reviews do not have to be all "Five Stars", just honest and helpful.
5) The reviews cannot direct people to a different company or resource, or compare our products to another company's products (even if it does so favorably, it just wouldn't be polite).
6) You must be willing to let us edit your review for content.
7) You do not have to do 26 reviews, you can do just one, and we will give you a $.75 gift certificate. It doesn't matter to us.
8) If we are overwhelmed, we reserve the right to end this opportunity earlier than Sunday (although I doubt that will happen). There will be NO rainchecks. So you probably should check this blog first before you start your reviews to make sure that we are still running this program (I'll keep this post up to date).
9) Your review must be longer than just a few words and it must be heartfelt, meaningful and useful to people who read it.

Here are examples of reviews which would be rejected:
  • "Love this color, use it all the time!"
  • "This brown is beautiful."
  • "Great buy, best I've seen"


Here are examples of reviews which would earn you a credit (actual examples from our website):
  • for both black and white skin! Used as a wonderful all round eyeshadow on my african dark skinned friend. And as an eyeliner and in the crease for mt green eyes and very light skin for at smokey effect.
    Its fantastic around green and brown eyes.
  • I made this color, but I had a problem...I didn't have enough Pearl White, so I didn't add as much in, but the color turned out the same...It just doesn't look as light...but when I put it on my finger...It is a very close match. I love this color...I paired it with Beach sand..and I got compliments all day long!
  • I purchased this at the same time as my ingredients for my foundation, concealer, setting powder, and it fits great in my purse or travel bag for touch ups. I think I will buy the smaller size for blush and eyeshadow.

If you have any questions, let me know. If you plan on telling your friends about this opportunity, please make sure they are aware of ALL the rules because I would hate to disappoint anyone.

Kaila

www.tkbtrading.com
info@tkbtrading.com

Thursday, July 16, 2009

Matte Color Blends

We are working on getting about 50 matte color blends up in our recipes section.

Tuesday, July 14, 2009

Twitter Etiquette


Like about a million other people, I am a newbie at Twitter.com. (Twitter is the moment-by-moment social networking site which turns blogs into a slough of primordial goo).

When I read the tweets, I feel like I'm squeezed into the 14 Mission Trolley in San Francisco: hot, crowded, surrounded by strangers speaking a foreign language and trendsetters busily making plans on their cell phone. And out of it.

In desperation, I recently twittered a plea for instructions and got a tweet back with a link to Twitter Etiquette. Amidst the suggestions at this link this one really struck me:

The author suggests people keep their private conversation or their business and private lives separate by creating separate Twitter accounts. It probably sounds really obvious, but the original idea of Twitter seemed to blur the line and made me feel that whatever I shared went to business associate, lover and enemy all alike.

For me, the suggestion boils down to setting up one twitter account strictly for business updates "Follow TKB Trading at www.twitter.com/tkbtrading to be alerted when there are new products, sales, and general announcements" and another for personal "Follow Kaila Westerman at www.twitter.com/kailawesterman for updates on Kaila's success with losing 5 pounds, lowering her cholesterol or whatever else she is worrying about today!" Once the two accounts are created, I can control who gets my tweets and whose tweets I receive.

Now, if I can just get everyone else to do this too.

Kaila Westerman
TKB Trading, LLC
for now, follow tkbtrading at http://twitter.com/tkbtrading

Thursday, July 09, 2009

Video: Fauxnique's favorite lipstick colors

"liar lips" "pink suspense" "blond venus" "first bite" "almost nude"

This four minute video is both a drag queen makeup tutorial and a list of lipstick names. Get inspired.



Kaila Westerman
TKB Trading, LLC
www.tkbtrading.com

Tuesday, July 07, 2009

Coffee Klatch

Did you know July 26th was Savvy Auntie Day? A day to celebrate neices, nephews, and godchildren.

Conveniently, there is also a website for us ladies who love kids (that are not "our" kids). Savvyauntie.com.

Savvyauntie started just one year ago (anniversary is July 9th). Let's give them a shout! Other women's oriented sites to visit:

bettyconfidential.com: Geared to the professional woman in her 30's. Typical advertiser is Joffreys coffee from Seattle.

DivineCaroline.com: Geared to social women who like to share problems and solutions. Typical advertiser is Nordstrom.

Shine.Yahoo.com: Young and urban, Sex and the City on a budget. Typical advertiser: McDonalds.

Wowowow.com: Geared to the brainy, sensible, doctorates among us. Typical advertiser is Tiffany's.

Kaila Westerman
TKB Trading, LLC
www.tkbtrading.com

Monday, July 06, 2009

Reframing the Brand

Recently I attended a Green Expo in San Francisco and it was interesting to see the number of booths dedicated to various different enterprises. Surprising to me was the number of independent organic chocolatiers. Seems that hand crafted chocolate is just as dynamic an entreprenuerial industry as hand crafted soap, toiletries and cosmetics.

Locally, we have several chocolatiers many of them quite large. San Francisco's Ghiradelli, of course, Berkeley's Sharfenberger, and then a bunch of others including a company you can find in between Pier One and Fisherman's Wharf, TCHO (pronounced Choh).

Let's talk about TCHO.

This American Life radio shows explains in episode #383: Origin Story how much we American's love a good entreprenuerial back story. That's why HP spent millions to recreate the garage that was used by Mr's Hewlette and Packard at the start of their company. And why Google, which started at Stanford University with lots of backing dollars, moved after two years into a garage, stayed their for six months then moved out. Just so they could have a garage back story.

Thco's brand story is complicated and involves many elements. The main one is the idea of chocolate gone high tech. This is based on the fact that the main chocolatier used to design systems for the space shuttle. Watch their TCHO is video and ask yourself, if you were to make a similar video of your company, what would it look like? What would it say about you?

Kaila Westerman
TKB Trading, LLC
www.tkbtrading.com

Friday, July 03, 2009

Max Factor Shuts Down

Say Bye-Bye to another cosmetic company with fascinating entreprenuerial roots. In 2010, the current owner of Max Factor will discontinue the product in the U.S.

Max Factor was begun by Maximilian Faktorowicz in the early part of this century. His company became really famous during the golden age of Hollywood (1920's and 1930's), where his products were used and promoted by famous actresses such as Judy Garland and Claudette Colbert.

Max Factor's list of innovations in the cosmetics industry is long, including the fact that he actually coined the term "Makeup" to describe making up ones face! But what really interests me is some of the interesting ideas the company had which might have life in them today as a kind of "retro return" to the somewhat greener roots of cosmetics:
  • Nail "Polish" in which beige colored powder is sprinkled on the nails and buffed with chamois to give shine and some tint. This is nail polish without the toxic chemicals and varnishes, a completely green concept that could find legs today. (The product was introduced in 1925 and called Max Factor's Supreme Nail Polish)
  • In a similar vein, they introduced Society Nail Tint in 1927, which was a small porcelain pot filled with a rose colored cream. One applied this to the nails and buffed for a natural rose color.
  • Also, Society Nail White was a tube of chalky white liquid that was applied under the nails and left to dry, similar to a french manicure.
  • Colorless, clear mascara
Hmmm. I always find that looking at the old books on cosmetics, or the innovations of the old companies is chock full of fun, retro ideas.

Kaila Westerman
TKB Trading, LLC

Wednesday, July 01, 2009

Recipe Section added to our Website



Last week we added a Recipes tab to our website. This week, and all through July we will be diligently adding recipes.

Our first project has been to photograph and upload all the various nearly 100 color blends created by our customers in last year's Pop Mica Recipe Roundup. These will give everyone more ideas on how to work with the Pop Micas to create their own unique products.

As we finish that project, we will turn our attention to more complex challenges such as foundation blends, how to make pressed powders and more.

Our Recipes Section is probably the most exciting thing at TKB right now, so check it out often in July.

Kaila Westerman
TKB Trading, LLC